October 18th-20th, 2019.


8:00 PM to 10:00 PM




El Mercado, 413 Main Street, Holyoke, MA 01040


Emily M.


For the first event of its 25th Anniversary Season, MIFA Victory Theatre in affiliation with Holyoke’s Nueva Esperanza Latinx Theater, presents NOT FOR SALE, a new play by Guadalís Del Carmen in a production by Chicago’s UrbanTheater Company (UTC).

ABOUT NOT FOR SALE –With the Puerto Rican Festival months away, the Humboldt Park neighborhood prepares for the big event. With new neighbors looking to make changes, those that have lived in the community have to work together to either brace for change or let go of the legacies laid out by those that are long gone. A story about community, family, and politics, the question persists, who gets to lay claims to a neighborhood?

Performance Dates and Times:

Friday, October 18, 2019 at 8:00 p.m.

Saturday, October 19, 2019, Matinee at 2:00 p.m.

Saturday, October 19, 2019 at 8:00 p.m.

Sunday, October 20, 2019, Matinee at 2:00 p.m.

Tickets: On Sale Now at

General Admission: $25.00

NEW! Brunch & Theater Tickets and Dinner & Theater Tickets!

Brunch & Theater: $45.00 – Saturday and Sunday

Dinner & Theater: $50.00 – Friday and Saturday.

Come enjoy Brunch or Dinner at Jay’s Bed & Breakfast, Historical Holyoke’s B&B before you see the UTC’s performance of ‘NOT FOR SALE’ at El Mercado. Brunch and Dinner tickets are advance purchase only and will not be available the day of the event. On sale now until October 17, 2019